In episode #76 of Beyond Distribution with GTDC, host Frank Vitagliano welcomes back Larry Walsh, CEO and Chief Analyst at Channelnomics, for a timely discussion on the evolving role of distribution and its growing importance in the IT ecosystem. The conversation explores key findings from the latest research from GTDC and Channelnomics examining how technology innovation, shifting customer expectations and rapid market change are reshaping the responsibilities of vendors, solution providers and distributors. Walsh explains why customers increasingly need guidance, orchestration and business outcome support—not just access to new technologies. The duo also discusses the widening capability gaps between customer priorities and what vendors can deliver without collaboration partners, especially with AI, cybersecurity, cloud and digital platforms accelerating demand for more integrated solutions. How can distributors help bridge those gaps? Why value opportunities do distribution provide today’s channel vendors? What role will distributors play as hyperscalers and marketplaces continue to gain traction? Listen in to this episode of Beyond Distribution with GTDC for those answers and more insight on why distribution remains a vital aggregation point—and the connective tissue holding the modern IT ecosystem together.