In this episode of Below the Fold, we sit down with Deepesh Trivedi, CEO of UIB.ai and former Meta & WhatsApp leader, to unpack how business messaging, conversational AI, and WhatsApp marketing are reshaping customer experience and brand growth in 2025.

From his 15+ years at Meta, helping scale WhatsApp Business across APAC, to leading UIB.ai’s conversational AI platform, Deepesh shares insider insights on AI-powered messaging, multi-channel commerce, and how brands can win with automation.

The Founder’s Journey Behind Koita Milk with Mustafa Koita

#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape.

Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition.

Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter.

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