How do you turn influencer marketing into a real growth engine?In this episode of Below the Fold, we’re joined by Tatum Greig, Founder and Head of Influencer at Bees & Honey, the Middle East’s only influencer-first creative agency.With 8+ years of experience in creator marketing, Tatum shares how she’s built ROI-focused strategies that help brands connect with audiences that matter—locally and globally—while building long-term brand fame.From selecting the right creators to measuring beyond vanity metrics, Tatum unpacks the data-led approach that’s redefining influencer marketing in MENA.