Join host Ibrahim Jabri on 'Below the Fold' as he dives deep into the realms of marketing, advertising, and ad tech with guest Seif El Hakim. In this engaging episode, Seif shares his incredible journey from being the CMO of Samsung in the CIS region to becoming a successful entrepreneur and personal branding coach. Discover valuable insights on breaking through the marketing clutter, the significance of creativity and personal development, and the power of mentorship. Seif also shares his experience as an ex-sports professional and the profound impact of martial arts on his career and mindset. Whether you're an industry veteran or just starting out, this episode offers a wealth of knowledge to elevate your game. Don't forget to follow the channel for more in-depth conversations. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Timestamps: 00:00 Introduction to Below the Fold 00:50 Guest Introduction: Hakim's Journey 02:46 Marketing Insights and Experiences 06:29 The Power of Creativity in Marketing 11:07 Mentorship and Influences 17:50 The Role of Martial Arts in Success 21:34 Transition to Personal Development 22:12 Cultural Shifts and Personal Development 23:09 Embracing Mentorship and Reading 25:48 The Birth of the Alpha Movement 27:47 Mindset vs. Skillset 30:33 The Importance of Mentorship 33:55 Personal Branding in the Digital Age 38:43 Effective Marketing Strategies 45:17 Final Thoughts and Advice

In this episode of Below the Fold, host Ibrahim Jabri welcomes back Ryan Fletcher for his second guest appearance. They dive into the evolving challenges and opportunities in digital marketing, including the impact of AI on paid search, industry skill gaps, and effective strategies for small budgets. The discussion also covers app marketing, user acquisition, and the importance of understanding machine learning within ad platforms. This episode provides valuable insights for both seasoned marketers and newcomers. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Timestamps: 0:00 Intro 00:55 The Skill Gap in Ad Tech 01:56 Challenges with Broad Keywords 03:13 The Evolution of Search Marketing 05:18 Navigating Platform Biases 07:37 Strategies for Small Budgets 11:57 Performance Max Campaigns 15:16 The Role of Machine Learning 17:31 The Importance of Granularity 25:22 CPC Inflation and Market Dynamics 26:58 Automated Bidding and Organic Cannibalization 28:27 Balancing PPC and SEO Strategies 30:25 The Complex World of App Marketing 32:24 Challenges and Innovations in App Campaigns 35:26 The Future of Apps and Super Apps 38:33 Value Exchange and User Data 49:15 The Role of MMPs and Firebase 51:49 Concluding Thoughts and Future Topics

Dive deep into the world of SEO and digital marketing in this episode of 'Below the Fold' with host Ibrahim Jabri and guest James Reynolds, founder of SEO Sherpa. They cover vital topics including the evolution of SEO, content strategy, Google's algorithm updates, the rise of generative AI, and much more. Whether you're a seasoned marketer or just starting, gain practical advice and insights to boost your online presence. Learn about topical authority, answer engine optimization, and the importance of backlinks. Plus, get exclusive tips on maintaining content freshness and the impact of structured data. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Timestamps: 0:00 Introduction 00:55 Meet James: SEO Expert and Agency Owner 04:38 The Evolution of SEO 07:29 Staying Ahead of Google's Algorithm Updates 13:49 Combining SEO with Paid Search 15:41 Content Strategy for SEO 20:28 The Future of Search: Beyond Google 24:45 Generative AI and the Future of SEO 29:52 Google's Struggle with Generative AI 30:27 Generative AI in the Service Industry 31:20 Navigational Intent vs. Generative AI 32:34 Google's Voice-Activated Future 33:54 Topical Authority in SEO 38:01 Structured Data and Schema Markup 43:20 Answer Engine Optimization 48:49 The Role of Backlinks in SEO 55:58 Content Freshness and SEO 01:02:15 Final Thoughts and SEO Sherpa Services

 In this episode of Below the Fold, we dive into one of the most underrated yet incredibly powerful marketing strategies—community building. I sit down with Heba Al Nabulsi, a social media expert and founder of the Let's Talk Social community, which has grown to 4,500 members across 55 countries.Heba shares her remarkable journey from leading a media department at just 24 to becoming a pioneering account technology strategist. Throughout our conversation, she unveils the secrets behind her approach to community building, emphasizing the importance of authenticity, transparency, and purposeful engagement.We explore how brands can harness the power of community to drive meaningful connections and long-term loyalty. Whether you’re looking to create a vibrant community from scratch or optimize your existing efforts, this episode is packed with actionable insights and innovative engagement techniques that will help you stand out in the crowded digital landscape.Don't miss this deep dive into community building—a marketing trend that’s set to define the future of brand-consumer relationships. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/  🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast  🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en  🔗Linktree: https://buff.ly/3VF3s4Q    Timestamps:0:00 Introduction00:17 Guest Background and Career Journey01:35 Building and Managing Communities02:37 Defining Social Media Communities06:17 Elements of a Strong Community07:13 Purpose Models for Successful Communities13:42 Optimizing Community Workflows20:49 Identifying and Engaging Your Audience23:24 Embracing Your Unique Purpose23:46 Creating and Curating Content26:10 Engagement Techniques for Community Building29:18 Choosing the Right Platforms and Tools32:53 Challenges and Strategies for Brands37:05 The Power of Community Advocacy43:20 Case Studies and Success Stories46:10 Final Thoughts and Closing Remarks 

Join us on this episode of Below the Fold as we chat with Laura, founder of L'influence by Laure. Laura shares her journey from working with Emirates airline to launching her own social media marketing agency in Dubai. Discover her insights on the importance of finding a niche, the challenges of pricing in the social media sector, and the tools she uses to create engaging content. Whether you're an aspiring social media manager or just curious about the industry, this episode offers valuable tips and real-life experiences. Timestamps: 00:00 Introduction 00:51 Starting a Social Media Agency in Dubai 01:13 Finding Your Niche in Social Media Marketing 04:06 Challenges and Strategies in Social Media Marketing 05:59 Client Acquisition and Relationship Building 12:18 Tools and Equipment for Content Creation 19:50 Engagement and Platform Strategies 24:33 Leveraging Trends for Brand Engagement 24:59 The Power of Humor in Social Media 27:12 TikTok vs. Instagram: Platform Dynamics 28:47 Client Communication and Expectations 30:38 The Challenge of Going Viral 32:09 Strategies for Organic Growth 33:27 The Importance of Trends and Timing 42:44 Tools and Techniques for Content Creation 43:59 Advice for Aspiring Agency Owners 46:04 Final Thoughts and Contact Information

Join us in this episode of 'Below the Fold' as we delve into the fascinating journey of Kareem Monem, a leading figure in the realm of digital technology and financial services. Kareem shares his experiences from working with assistive technologies in Greece to his pivotal role at Digitas. We explore the profound impact of digital transformation on financial services, the future of money through the lens of CBDCs and cryptocurrencies, and the critical importance of financial inclusion and literacy. Tune in for an insightful discussion on how technology is reshaping our relationship with money and financial systems. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q   Timestamps:00:00 Introduction00:24 Guest Introduction: Kareem Monem's Career Journey01:07 Early Career in Greece: Assistive Technology03:11 Transition to the UK: Working with Microsoft04:25 Move to the Middle East: Joining Publicis Group04:59 Evolution of Digital Marketing07:47 Leadership at Digitas12:18 Defining Money and Its Modern Perception14:47 Decentralization and Digital Currencies26:23 Challenges and Opportunities in Banking32:02 Vodafone's Digital Wallet and SMS Banking32:37 Building Digital Banking in East Swatini34:15 Social Banking and Domestic Abuse Support36:40 Personalized Financial Services and AI43:06 The Future of Digital Wallets50:02 Financial Inclusion and Literacy55:30 The Future of Money: Predictions and Implications01:06:30 Conclusion and Final Thoughts

Join us as we dive deep into the world of personal branding with expert Kelly Lundberg on the Below the Fold podcast. Kelly shares her journey from Edinburgh to becoming a successful entrepreneur in Dubai, founding a personal styling and shopping agency before transitioning into personal branding with Brand You Creators. This episode covers the significance of personal branding in today's digital age, strategies to build and maintain a strong personal brand, and practical tips for enhancing your online and offline presence. Kelly also discusses the importance of consistency, clear messaging, and leveraging different social media platforms effectively. Don't miss her insightful case study on how one of her clients successfully utilized a personal branding strategy to land a job, and her advice on networking, content creation, and much more.Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q   Timestamps:00:00 Introduction00:42 Kelly's Journey to Personal Branding01:47 The Evolution of Personal Branding03:37 Defining Personal Branding05:51 Key Elements of a Strong Personal Brand08:48 Tailoring Your Personal Brand Across Platforms12:44 Starting Your Personal Branding Journey14:41 Auditing and Enhancing Your Personal Brand18:33 Success Stories and Strategies24:33 The Importance of Personal Branding Goals25:58 The Power of Personal Branding in Business26:11 Stephen Bartlett's Insight on Personal Branding27:03 Monetizing Your Personal Brand27:43 The Role of Employees in Personal Branding29:11 Staying Relevant in a Fast-Changing Media Landscape30:11 Content Creation Strategies32:37 Balancing Authenticity and Content Creation33:44 Overcoming the Fear of Posting38:20 Networking and Personal Branding40:44 Public Speaking and Personal Branding42:36 Activities to Build Confidence and Personal Branding45:06 The Importance of Personal Branding Across Industries46:57 Tools and Resources for Personal Branding48:10 Kelly Lundberg's Book and Final Thoughts

Join us in this engaging episode of 'Below the Fold,' where we dive deep into the world of SEO with experts Joe Maksoud and Ghais Tounsi. Learn about the importance of on-page and off-page SEO, technical SEO, the impact of AI, and current trends in the industry. Discover how to optimize your website, the role of social media, effective keyword strategies, and the collaboration between SEO and paid search ads. Whether you're new to SEO or looking to enhance your current strategies, this episode has invaluable insights and practical tips to elevate your SEO game.Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q   Timestamps:00:00 Introduction00:15 Meet Joe & Ghaith: The SEO Experts00:35 Joe's Journey in Digital Marketing01:51 Discussing the Show's Name: Below the Fold03:47 Defining SEO and Its Importance05:06 SEO: Page Ranking vs. Website Ranking06:04 The Value of Quality Traffic in SEO10:18 SEO Tools and Real-Time Data13:06 Best Practices and Keyword Trends14:29 Impact of Google's Algorithm Changes15:12 On-Page SEO: Keywords, Content, and Meta Tags19:41 Off-Page SEO: Backlinks and Authority23:09 Relevance of Backlinks in SEO24:29 Impact of Social Media on SEO28:00 Technical SEO Essentials

In this episode of 'Below the Fold,' Mohamed and Ibrahim dive into the dynamics of data in marketing. With Mohamed's extensive background in advertising and customer experience at Oracle, and Ibrahim's expertise in programmatic marketing, they discuss how data usage has evolved from the 80s to today's generative AI. Topics include data unification, customer engagement, the shift from DMPs to CDPs, and how data is transforming customer service across industries. They also offer practical tips for marketers to leverage data for better customer experiences and increased revenue. Tune in to discover the future of data in marketing!Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q   Timestamps:00:00 Introduction00:22 Guest Background and Experience01:09 Understanding the Podcast Title02:41 Diving into Data: History and Evolution04:06 The Impact of Social Media on Data05:22 Challenges in Data Management07:19 Real-Time Data and Customer Engagement14:51 Transforming Customer Service with Data19:36 High Standards in Customer Service20:53 Technological Adoption and Strategy21:29 Marketing Technology Landscape23:22 Barriers to Martech Investment25:23 Data Integration Challenges30:19 Agency Roles and Campaign Planning34:29 CDP vs DMP: A Shift in Mindset40:55 Concluding Thoughts and Recommendations22:36 Adoption and Applications of Identity Graphs28:50 Technological Advancements and Future of Identity Graphs31:43 The Role of Identity Graphs in Marketing35:54 Challenges and Solutions in Implementing Identity Graphs41:01 Conclusion and Final Thoughts

Welcome to Episode 8 of 'Below the Fold'! Join us as we explore the digital marketing industry with Steven, a digital transformation veteran who's spearheaded some of the coolest digital and tech projects around the region. Steve and I discuss Digital Identity Graphs—why they matter and how they enhance marketing strategies. Steven shares insights on merging data sets to understand customers better, matching identities, and leveraging first-party data for comprehensive insights. Whether you're a marketer or curious about digital transformation, this episode offers valuable perspectives.Timestamps:00:00 Introduction00:08 Discussing the Show's Name and Concept00:47 Guest Introduction and Background01:10 Early Career and Digital Marketing Journey01:41 Evolution of Digital Marketing02:31 Introduction to Identity Graph02:41 Explaining Digital Identity Graph05:18 Importance of Identity Graphs in Business06:57 Building and Utilizing Identity Graphs15:25 Deterministic vs. Probabilistic Matching19:15 Turning Probabilistic Data into Deterministic Matches20:03 Zero Party Data and Validation20:33 Building Identity Graphs with Location Data22:36 Adoption and Applications of Identity Graphs28:50 Technological Advancements and Future of Identity Graphs31:43 The Role of Identity Graphs in Marketing35:54 Challenges and Solutions in Implementing Identity Graphs41:01 Conclusion and Final ThoughtsWatch the Full Episode and Follow us on Social Media! ↓📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en