Is AI making performance marketing easier or simply changing what great marketers need to be good at?In this episode of Below the Fold, Ibrahim sits down with Andrew Ene, Head of Performance at Spark Foundry, Publicis Media, to unpack how AI is reshaping performance marketing, campaign management, and the role of marketers.From the early days of paid search to today's AI-powered platforms, Andrew shares how automation is transforming campaign execution while making strategic thinking more valuable than ever.The conversation also explores attribution, measurement, Performance Max, audience-first marketing, and why AI isn't replacing marketers; it's raising the bar for what great marketers can do.