Behind the Data
Behind the Data
Euromonitor International
Behind the Data takes you inside the world of market research, discussing current and future topics and trends in the industry. We talk to some of the brightest minds in the market research field today to talk about their experiences - from the weirdest things ever researched to future innovations in the industry.
Episode 19: All About Cannabis
Cannabis is a historically polarizing topic, but legislation legalising the use of cannabis products is being passed on a global level at unprecedented levels. Join Euromonitor International's cannabis experts, Shane MacGuill and Spiros Malandrakis as...
Nov 6, 2020
34 min
Episode 18: Implications for an Ageing Global Population
In 2019, for the first time in history, the number of people aged 65 and older surpassed the number of children aged four and under. The ageing global population is an undeniable fact, driven by higher life expectancy and falling birth rates. In this...
Jul 29, 2020
19 min
Episode 17: 2020 Global Consumer Trends
Gina Westbrook and Alison Angus return to discuss the Global Consumer Trends for 2020. This year's trends focus on consumer's desire for fast travel and communication, but also to slow down and focus on mental health and well being. Following the...
May 13, 2020
59 min
Episode 16: The Sponsorship of Sports
Sports: love them or hate them, they're a huge part of the daily lives of many consumers. However, is the game enough for people in this day and age? Join us as we talk to Sports Industry Manager Alan Rownan about the evolution of sporting events and...
Apr 1, 2020
25 min
Episode 15: Strategic vs. Tactical Research
We live in a time of information overload and it’s showing no sign of slowing down. How can businesses possibly sift through the noise to understand the long-term impact of current and future trends? Mike Jozwik and Lee Linthicum help us understand...
Apr 3, 2019
26 min
Episode 14: 2019 Global Consumer Trends
The consumer landscape is changing. Empowered consumers are pushing brands to embrace their values, connected consumers are finding the joy in disconnecting and older consumers want to feel and be treated as younger. Alison Angus and Gina Westbrook...
Mar 20, 2019
34 min
Episode 13: Future of the Meal
Three square meals a day is a trend quickly fading. We’re seeing a shift in how food and drinks are sold and in the way people eat. Prepared, on-the-go food options are increasing in popularity along with meal delivery services. Michael Schaefer...
Mar 6, 2019
28 min
Episode 12: Future of the Home
Home can encompass a physical space -- but what about the people living in it? Households today look very different than 20 years ago, requiring a shift in marketing methods and targeting strategies. From older generations living alone to couples...
Feb 20, 2019
33 min
Episode 11: Breaking Down Brexit
The news around Brexit is constantly changing. Votes, referendums and policies are being shaped and discussed on what seems like a daily basis. Media Eghbal and Daniel Solomon from Euromonitor's Economies and Consumers team join us to discuss...
Feb 6, 2019
23 min
Episode 10: A Hot Cup of Data
Coffee is one of those rare products that is expanding in both value and volume terms, making it a dynamic category for both research and business. Grab yourself a cup and listen as Michael Schaefer, Global Lead for Food & Beverage research, sits...
Jan 23, 2019
27 min
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