Behind the Data
Behind the Data
Euromonitor International
Episode 15: Strategic vs. Tactical Research
26 minutes Posted Apr 3, 2019 at 5:00 am.
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Show notes

We live in a time of information overload and it’s showing no sign of slowing down. How can businesses possibly sift through the noise to understand the long-term impact of current and future trends? Mike Jozwik and Lee Linthicum help us understand when it makes sense to think big picture, when to take advantage of real-time data and how these different approaches complement each other.