Behavioral Grooves Podcast
Behavioral Grooves Podcast
Kurt Nelson, PhD and Tim Houlihan
The Godfather of Influence: What Makes Bob Bob, Part 2
1 hour 19 minutes Posted Jun 29, 2026 at 6:00 am.
] A breakup letter to social psychology
] What makes Bob Bob?
] Baseball, adaptability, and serendipity
] Falling in love with psychology
] Choosing freedom over prestige
] The littering study that predicted elections
] How Influence became a phenomenon
] The birth of pre-suasion
] Unity as the seventh principle
] The legacy of Robert Cialdini
] Coming up in Episode Three
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Show notes
In the second episode of our three-part series, we go back into the time machine to see what shaped Robert Cialdini into one of behavioral science's most influential thinkers.  We're exploring the childhood experience, career-defining decisions, undercover research, and surprising moments that led to Influence, pre-suasion, and the principles of unity. 
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Links
Influence by Robert Cialdini
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