The Godfather of Influence: How Robert Cialdini Changed the World, Part 1 from Behavioral Grooves Podcast

The Godfather of Influence: How Robert Cialdini Changed the World, Part 1

1 hour 13 minutes Posted Jun 25, 2026 at 6:00 am.

] The Utility Bill That Changed Behavior

] Meet Robert Cialdini

] The Famous Door Hanger Study

] Social Proof and Opower's Success

] The Book That Changed Behavioral Science

] The Mentors Behind Cialdini's Thinking

] Three Research Strategies That Defined His Career

] Building the Science of Influence

] Writing Influence for the Public

] Why Cialdini's Work Still Matters Today

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We kick off our three-part series on Robert Cialdini by exploring the research, mentors, and discoveries that shaped one of behavioral science's most influential thinkers. From social proof and energy conservation to the creation of Influence, we trace the path that brought behavioral science from the lab to millions of everyday readers.

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Influence by Robert Cialdini

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