It’s Throwback Thursday at Behavioral Grooves, and we’re revisiting one of our favorite conversations with bestselling author Jonah Berger on the surprising power of words. Tiny shifts in language can shape behavior, influence relationships, and even change how others see us. Jonah reveals the “magic words” that captivate, motivate, and persuade, and shares practical tips for turning actions into identities, priming behavior with language, and making every word count.Topics[[[[[[[[[LinksAbout JonahMagic Words: What to Say to Get Your Way by Jonah BergerJoin us on Substack!Join the Behavioral Grooves communitySubscribe to Behavioral Grooves on YouTubeSupport Behavioral GroovesMusic LinksSuzanne Vega, DNA - Tom's Diner RUN DMC - Walk This Way (ft. Aerosmith)