Show notes
SEASON: 6 EPISODE: 29Episode Overview:Welcome back to Becoming Preferred. The podcast designed to help you level up your game and become the best version of you.Our guest today built her career inside billion-dollar finance institutions before launching her own growth agency, Cottn Owl. Esther Stewart is a Business Growth Strategist who spent eight years as a Fortune 500 associate, training 7 and 8-figure executives in white-glove sales, client retention, and institutional-grade strategy.Today, she architects high-converting paid acquisition systems for businesses who want predictable revenue without diluting their positioning. Esther’s philosophy is simple: premium clients do not buy hype; they buy certainty.In this conversation, we’re diving into why most high-ticket marketing fails, how to attract premium clients without the gimmicks, and what it really takes to build scalable certainty in your business. Please join me for my conversation with Esther Stewart.Guest Bio: Esther Stewart is a Business Growth Strategist and founder of Cottn Owl, where she architects high-converting paid acquisition systems for founders selling premium offers. A former Fortune 500 finance associate, Esther spent eight years inside billion-dollar institutions training 7 and 8 figure executives in white-glove sales, client retention, and institutional-grade growth strategy. Today, she works with coaches, doctors, consultants, therapists, and high-level service providers who already have strong offers and want predictable, scalable client acquisition without diluting their positioning.After leaving a multiple six-figure corporate career in 2023, Esther built two multi five-figure per month businesses using one offer, one sales system, and disciplined infrastructure. Her philosophy is simple: premium clients do not buy hype, they buy certainty. Esther teaches founders how to build strategic sales systems, refine positioning, and scale through paid traffic in a way that protects brand equity and supports long-term growth.Resource Links:Website: https://cottnowlofficial.com/Product Link: https://cottnowlofficial.com/leaderscircleInsight Gold Timestamps:05:32 In the midst of that realizing that while I love that, it was time for the next step07:30 Premium clients don't buy hype, they buy certainty09:28 You're selling you at the end of the day11:02 You've got to be a product of the product13:03 They want to jump straight to what the biggest names in the industry are doing without putting in the time15:08 Concept called 'lead cow theory'19:24 I was also willing to hear no23:24 They are so reluctant to leverage advertising because there's this online bias with marketers24:35 The value that you bring to your clients is the relationship27:46 So, when I tell people that you don't have to spend a lot on ads to see success, you do not, because I'm living proof of that29:07 I'm clear that none of this was easy, and it took me getting really uncomfortable to get good at what I was doing33:09 The only difference between spending $10 a day in ads and $100 a day in ads on Meta is how many people you reach36:02 When you expand how much you spend on meta ads, the exact same ad is now going to go to a much, much broader audience39:10 When is a founder truly ready for paid acquisition?40:58 I would argue that everyone should be running ads43:14 The relationship is never going to be replaced by AI46:16 It's cottnowlofficial.comConnect Socially:LinkedIn: https://www.linkedin.com/in/estherstewart/Facebook: https://www.facebook.com/people/Cottn-Owl/100090193514131/Podcast-The Shifting Road of Business: https://open.spotify.com/show/2teA8oeVPUUREUaJPWxRBOYouTube: https://www.youtube.com/@IAmEstherStewartInstagram: https://www.instagram.com/cottnowlofficial/Email: [email protected]: Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIxRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
