Show notes
SEASON: 6 EPISODE: 28Episode Overview:Welcome to Becoming Preferred, the show where we level up your business and become the best version of you. Today we are tackling the one tool that separates iconic brands from the 'white noise' of the marketplace: Story.Our guest today is an Emmy Award-winning advertising veteran who has spent over forty years proving that story isn't just a creative exercise—it’s a growth engine. Park Howell is the founder of The Business of Story and the creator of the StoryCycle System™, a framework that has helped brands scale by as much as 600 percent.He’s the author of Brand Bewitchery and has just pioneered a way to merge human emotional intelligence with AI through his StoryCycle Genie™.If you’ve ever felt like your message is getting lost, or if you're struggling to explain your value with a 20-slide deck, this episode is for you. Park is going to show us how to use 'Artful Intelligence' to sharpen your positioning, reduce the cost of brand development, and ultimately, help you win the battle for the mind of your customer. Join me for my conversation with Park Howell.Guest Bio: Park Howell is the founder of The Business of Story and creator of the StoryCycle System™, a proven brand narrative framework that has grown purpose-driven brands by as much as 600 percent. An EMMY Award-winning advertising veteran with more than four decades in the industry, Park hosts the Business of Story podcast, authored Brand Bewitchery, and co-authored The Narrative Gym for Business.He recently co-created the StoryCycle Genie™, an AI-driven (Artful Intelligence), narrative-native platform designed to help agencies and consultants craft powerful brand strategies in minutes instead of months.Today, Park helps agency principals turn storytelling into a scalable growth engine. By combining emotional intelligence with AI, agencies can amplify impact, sharpen positioning, and dramatically reduce the time and cost of brand development. For firms looking to grow revenue without adding headcount, his frameworks and tools provide a practical path to smarter, faster, more profitable brand strategy.Resource Links:Website: https://businessofstory.com/Product Link: https://businessofstory.com/storytelling-resources/Insight Gold Timestamps:04:03 I knew I'd starve as a composer, but thought I could make it in the ad world05:44 What is a brand? It's the story people tell about you when you are not in the room06:52 Why is story so important, and why is it so effective08:36 People buy first with emotion and back it up with logic,second10:55 When I looked at the hero's journey, Michael, I said, "Oh my God, well, this is a customer journey."14:04 What do you stand for in the world that makes you stand out15:34 The AND, statement of agreement, is your setup. The BUT, statement of contradiction, is the problem, and the THEREFORE, statement of consequence, is your way forward or your call to action17:45 You basically deliver or manifest what I call the three forces of trust-building20:14 But people will buy into a story23:18 The reason I bought it is not so much because it was a Rolex...27:00 You are not the center of your story, your audience always is30:25 Go and look at your bio, and rewrite it as an And/But/Therefore (LinkedIn)32:57 You've talked about 400%, 600%37:34 Yeah, we're all homo sapiens storytelling apes, aren't we?42:26 So, it's a tool specifically to help you develop world-class branding and make you stand out in the world very, very quickly45:03 You can go to storycyclegenie.ai47:05 I've got my Business of Story podcast every Monday47:14 Go test your brand's story, storycyclegenie.aiConnect Socially:LinkedIn: https://www.linkedin.com/in/parkhowell/Facebook: https://www.facebook.com/groups/BusinessOfStory/X: https://x.com/ParkHowellYouTube: https://www.youtube.com/@BusinessofstoryInstagram: https://www.instagram.com/businessofstory/Podcast: https://podcasts.apple.com/us/podcast/business-of-story/id1012379862Email: [email protected]: Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIxRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
