Becoming preferred is a great podcast about finding the excellence in our expertise and in our lives. Becoming preferred is about the whole person. Must listen.

I absolutely loved being a guest on the Becoming Preferred podcast. The conversation was not only insightful and energizing, but also deeply aligned with what business owners need to hear right now. The host brings genuine curiosity and depth to the dialogue—asking the kind of thoughtful, sharp questions that draw out meaningful stories and actionable strategies. This podcast isn’t just talk—it’s a powerful resource for entrepreneurs who want to build smart, resilient, profitable businesses. Whether you're scaling, leading a team, or navigating growth challenges, you’ll walk away with ideas you can apply immediately. Highly recommend tuning in—and subscribing!

One episode in to “Becoming Preferred” and Michael Vickers set the bar high. Vickers has always shared great insights in to the world of sales, but his first episode looks at sales through the Zoom lens, and there is no one else giving that sort of actionable insight to help your sales approach in the new world. I’ve listened to podcasts for the last decade and I know they only get better from episode to episode. If “Becoming Preferred” follows this same trajectory, this will soon be the go-to podcast for anyone in the business world!

This is incredible. I really like this format. Mike has a great voice! Can’t wait for the next one.