Show notes
Todd Unger, Chief Experience Officer and SVP for Marketing and Member Experience at the American Medical Association (AMA), joins us for today's episode to cover various topics connected to organizing for customer experience, leadership, and community growth. As AMA's Chief Experience Officer, Todd is responsible for acquiring, keeping, and engaging AMA members, growing the scope and impact of AMA's mission-based work, and driving digital transformation efforts. Also, Todd manages projects that connect the product, marketing, commerce, and service to accomplish this while keeping the client at the center of all they do. [01:09] Background – Todd discusses his background and journey thus far and how that experience contributes to the success of his current role. [04:06] Todd's Role – Todd outlines how he combines the traditional customer experience role and the digital marketing community in AMA. [09:18] Factors Behind the Growth - Todd discusses the main elements that influence the growth of the medical field and practice.[14:52] Benefits of Merging – Todd gives an astounding description of the benefits of integrating several disciplines they experience at AMA.[19:13] Challenges – Serving a variety of audiences is not a simple endeavor. Todd discusses the difficulties inherent in the model AMA is embracing.[24:21] AMA COVID-19 Update – Todd talks about the podcast that they produce at AMA. [24:45] Inspiration – Being part of AMA's inspirational work, Todd shares his sources of motivation.Resources:Connect with Todd:Website: ama-assn.org/LinkedIn: linkedin.com/in/toddunger1/Podcast: ama-assn.org/about/publications-newsletters/ama-podcasts
