In Episode 182 of the Best Coach Ever podcast, we’re diving into one of the most avoided—but highest converting—skills in online business: direct message strategy. If DMs make you cringe, feel awkward, or like you’re about to become “that person”… this episode is going to completely reframe how you think about them. We’re breaking down why relying on content alone isn’t enough anymore, how buyer behavior has shifted into silent lurking, and why you often have to initiate the conversation if y...
May 5
35 min
In Episode 181 of the Best Coach Ever podcast, we’re flipping the script and diving into what it actually looks like when a coach becomes the buyer. Lynette walks through her real-life decision to hire a new fitness coach—and spoiler: it had nothing to do with flashy content, certifications, or perfectly curated sales funnels. Instead, this episode pulls back the curtain on what actually makes high-quality clients say yes. From being quietly sold through months of content (without ever engagi...
Apr 7
24 min
In Episode 180 of the Best Coach Ever podcast, we’re calling out a pattern that might hit a little too close to home: doing almost everything… except the one thing that would actually get you results. Lynette breaks down how this shows up in both fitness and business—and why all that effort doesn’t matter if you’re skipping the uncomfortable, high-impact work. (Yep… the stuff you keep putting off.) If you’ve been feeling stuck or like nothing is working, this episode will help you spot exactl...
Mar 31
14 min
In Episode 179 of the Best Coach Ever podcast, we’re diving into something a little different — a raw audio pulled directly from a private group coaching session that clients said they needed to hear. If you’ve ever felt like you’re doing everything “right” — posting consistently, using the hooks, following the templates — but sales still feel slow or inconsistent, this episode will hit. Because the missing piece might not be your strategy…It might be your conviction. We’re talking about the ...
Mar 3
10 min
In Episode 178 of the Best Coach Ever podcast, we’re diving into the messy middle of business — that frustrating stage where you’re making money… but it feels wildly inconsistent. One month you’re celebrating 15K. The next month you’re panic-refreshing Stripe. If you’re stuck between 5K–15K months and wondering why business still feels stressful (even though it’s technically “working”), this episode breaks down exactly what’s happening — and what needs to change to create predictable, sustain...
Feb 24
20 min
In Episode 177 of the Best Coach Ever podcast, Lynette gets radically honest about something most entrepreneurs avoid talking about: failure. Over the last several months, she faced three moments that felt like massive flops — a high-level client leaving, sales calls tanking after a price increase, and a paid masterclass underperforming after a $10,000 ad spend. Instead of spiraling (okay… maybe spiraling a little), she chose to turn each setback into a catalyst. This episode is a masterclass...
Feb 17
30 min
In Episode 176 of the Best Coach Ever podcast, Lynette is pulling back the curtain on one of the biggest mindset shifts she’s made in her content strategy over the last year—and why it’s completely changed the way her audience engages (and buys). After an unintentional podcast break and a very real, very honest reflection on perfectionism, Lynette dives into the concept she’s been drilling into her clients lately: engagement bait. Not the spammy “comment YES if you agree” kind—but intentional...
Feb 10
21 min
In Episode 175 of the Best Coach Ever podcast, we’re getting scrappy in the best way possible. Recorded straight from Lynette’s kitchen table, this episode breaks down a real-life buying decision that reveals exactly why clients choose one coach over another. Using her husband’s experience interviewing multiple fitness coaches, Lynette pulls back the curtain on what really matters to buyers—from how they search for coaches on Instagram, to why follower count can actually repel the right clien...
Jan 13
25 min
In Episode 174 of the Best Coach Ever podcast, we pull back the curtain on how Lynette actually uses AI in her business—and just as importantly, how she doesn’t. This episode is a must-listen for coaches who feel overwhelmed by AI hype, confused about how to use tools like ChatGPT responsibly, or worried about sounding like a robot online. We break down why letting AI write your captions, DMs, or client responses is a fast track to losing trust, and instead share how to use AI as a second bra...
Dec 16, 2025
32 min
In Episode 173 of the Best Coach Ever podcast, we’re tackling the ego-bruising issue so many coaches whisper about but rarely admit out loud: your Instagram audience might be dead. Like… no views, no DMs, no likes, no pulse. Lynette delivers the tough love and the real strategy — not the “maybe I’m shadowbanned” conspiracy theories. We break down why engagement actually dipped, what kind of content your audience is begging you to make, and how to get people caring, watching, and responding ag...
Dec 9, 2025
26 min
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