In Episode 182 of the Best Coach Ever podcast, we’re diving into one of the most avoided—but highest converting—skills in online business: direct message strategy. If DMs make you cringe, feel awkward, or like you’re about to become “that person”… this episode is going to completely reframe how you think about them. We’re breaking down why relying on content alone isn’t enough anymore, how buyer behavior has shifted into silent lurking, and why you often have to initiate the conversation if y...

I’m Lynette Marie, a business coach and social media expert who helps women build their online coaching businesses and turn shaky start-ups into thriving empires. As a former online fitness coach who scaled her business to a multiple-six-figure operation, I specialize in giving women the tools, strategies and knowledge they need to make their own business dreams a reality – and that’s exactly what I’m sharing in this podcast. Whether you’re interested in social media marketing, want tips for taking your business to the next level, or need strategies for maximizing your time, energy and productivity as a CEO, you’re in the right place!