PJ Smith, director of fashion policy for Humane World for Animals (formerly the Humane Society), has spent almost 20 years getting companies from Gucci to Net-a-Porter to go fur-free. Now that most top fashion brands have sworn off fur, is wool the next big target for animal welfare activists? PJ talks about why, thanks to LVMH, the fur fight isn't quite over, how he got brands to change their mind about fur, and what's next.CHAPTERSSubscribe to the Back Row newsletter: https://www.backrow.net/subscribeFollow Back Row: @backrow · Follow Amy: @instamyodellEdited by Chrissi Harris.Learn more about your ad choices. Visit megaphone.fm/adchoicesLearn more about your ad choices. Visit megaphone.fm/adchoices