Back Row with Amy Odell
Back Row with Amy Odell
Amy Odell
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Fashionphile's Founder on How to Spot a Superfake Birkin (with Sarah Davis)
49 minutes Posted Sep 21, 2026 at 9:00 am.
Introduction
Law school, eBay, and the Fashionphile origin story
A real Chanel, a fake one — can you tell?
Fake bags bought at real stores
"Your dupe isn't cute"
The $75 fee that killed the counterfeits
The $35,000 machine that catches fake Birkins
Where resale goes next
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49:09
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Show notes
Superfakes have never been better and counterfeiters have never been smarter — so how can consumers buy secondhand luxury with confidence?
Sarah Davis started Fashionphile on eBay in 1999, while she was in law school. Resale has exploded since: Her company now employs more than 350 people and authenticates roughly 1,500 luxury bags a day. Sarah reveals how she turned luxury authentication into an almost CIA-like operation, what gives away a fake Birkin bag, and how a $35,000 machine can tell if a Cartier Love bracelet is real or not.
CHAPTERS
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Follow Back Row: @backrow · Follow Amy: @instamyodell · Follow Sarah: @justsarahdavis · Shop Fashionphile: @fashionphile
Edited by Chrissi Harris.
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