“The messages that are critical are always the same. You always need to know what your audience is struggling with and what it looks like in their everyday life.” - Kristin Macintyre Authenticity is Addictive 012: The Formula for Writing Conversion Copy That Connects & Converts There are three primary factors that influence the success of your launch: your relationship to the people on your mailing list, the quality of your product or service, and the effectiveness of your messaging. In this episode, Launch Copywriter Kristin Macintyre shares her secrets for writing personality-filled copy that connects & converts.  Kristin Macintyre is a Launch Copywriter who writes done-for-you sales pages and emails for digital course creators. She knows what it takes to write copy that sounds like you, connects with your people, and turns browsers into buyers. Join us for our conversation, where we discuss: →Kristin’s journey from English teacher to in-demand Launch Copywriter →How to ask better questions so that your copy is stronger →Why you’ve got to tell the story your audience is telling themselves about their struggles →The necessity of writing conversational copy, no matter what industry you’re in →The true definition of personality-filled copy, and how to make it work for your brand →The connection between poetry and copywriting (you’ve probably never thought of it like this!)   If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.  If you want to keep the conversation going, head over to www.tiffanyaingle.com/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show.   Connect with Kristin Macintyre: www.macintyrecopy.com www.instagram.com/kristin.macintyre Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity  https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/  https://www.linkedin.com/in/tiffanyaingle/   

“A huge part of designing a customer experience journey is the values that you want to lead with.” - Erika Macauley Authenticity is Addictive 011: How to Deliver a Premium Client Experience - An Expert OBM Shares Her Secrets What’s the difference between a lackluster service and a premium experience that creates loyal customers and superfans? It’s simple - understand what your customers need to feel valued and create systems in your business that lead to their delight. And the best way to ensure that your entire team is executing your customer experience strategy is to hire an expert OBM. On today’s episode, Erika Macauley shares how an OBM can take your services to the next level.  Erika Macauley is an Integrator, OBM, and Project Manager for creative entrepreneurs. She works with CEOs as a strategic partner to stomp out chaos on the backend of their businesses so that they can stay in their zones of genius. Join us for our conversation, where we discuss: →What an Online Business Manager does and who they do it for →When the best time is to look for an OBM for your business →How your OBM can help you gain a better understanding of your customers’ needs →The differences between OBMs and VAs, and how to work effectively with both →What traits and experiences to look for when hiring an OBM →Where to find the best OBMS to grow your business   If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.  If you want to keep the conversation going, head over to www.tiffanyaingle.com/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show.   Connect with Erika Macauley: www.erikamacauley.com www.linkedin.com/in/erika-macauley www.instagram.com/erika_macauley https://www.clubhouse.com/@erikamacauley   Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity  https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/  https://www.linkedin.com/in/tiffanyaingle/ 

“It becomes much more comfortable to share your ideas and what you’re working on...when you have a slew of them available at any given time .” - Jacob Suckow Authenticity is Addictive 010: How to Turn Your Next Big Idea Into an Irresistible Offer All businesses exist to provide solutions, whether it’s to meet your customers’ desires or to alleviate their problems. The key to building a thriving business that lasts is to familiarize yourself with the needs of the people you want to serve and train your mind to develop the solutions they need at every stage of their journey with you. In this episode, Jacob Suckow shares his process for generating and testing ideas that delight customers and turn a profit. Jacob Suckow is a Funnel Strategist, Offer Consultant, and Direct Response Copywriter with loads of energy and brilliant ideas. He’s the founder of Top Notch Copy, an agency that builds bulletproof funnels for solopreneurs and startups so that they scale into 6- and 7-figure powerhouses. Join us for our conversation, where we discuss: →How cookie dough changed Jacob’s career trajectory →Why you must build an audience long before you have anything to sell (and how to do it) →How to find out exactly what your customers need  →Why building in public helps you grow your business faster →The daily practice that helps you to generate more solutions →How to cope with the fear of failure so that you can win →A bulletproof pricing strategy that makes it easier to close the sale   If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.  If you want to keep the conversation going, head over to www.tiffanyaingle.com/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Jacob Suckow: www.jacobsuckow.com  www.instagram.com/jacob_suckow www.linkedin.com/in/jacobsuckow   Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity  https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/  https://www.linkedin.com/in/tiffanyaingle/   

“Narrative transportation is when you read something and you lose track of time because you see yourself there.” - Emilia Tanase Authenticity is Addictive 009: The Science of Addictive Storytelling Email marketing is one of the best channels to create authentic bonds with your audience. The problem is, too many business owners are sending lackluster broadcasts that end up in the virtual trash bin. Ready to spice things up so that your audience looks forward to hearing from you? In this episode, Emilia Tanase shows you how to craft irresistible email copywriting experiences through storytelling delight.  Emilia Tanase is a Conversion Copywriter & Email Strategist at Kaleidocopy. She’s on a mission to help 6-figure business owners stomp out ho-hum emails with stories that keep readers on the edge of their seats. If standing out in the inbox is at the top of your to-do list, get ready to take notes. Join us for our conversation, where we discuss: →How Emilia broke into copywriting while she was still in high school →Why email is the perfect place to tell the stories that matter to your audience →The neuroscience of addiction and how it applies to storytelling →Using emotion and rhythm in your copy to help your audience feel seen →How to tease the experience of your email copy in the subject line →The difference between ethical and unethical storytelling   If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.  If you want to keep the conversation going, head over to www.tiffanyaingle.com/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show.   Connect with Emilia Tanase: www.kaleidocopy.com   www.instagram.com/emiliaetanase/  www.twitter.com/emitanase https://www.linkedin.com/in/emitanase/    Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity  https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/  https://www.linkedin.com/in/tiffanyaingle/   

“It’s sometimes hard to be overly playful and deliver a clear message. I usually tell clients to err on the side of just being very clear first.” - Heather Dileepan Authenticity is Addictive 008: How to Position Your Personal Brand Cha-ching! That’s the sound you expected to hear after you finally launched your business, but instead, it’s been nothing but crickets. What gives?! It could be a positioning problem. In this episode, Heather Dileepan shares her journey from salaried marketing professional to solopreneur business owner and how investing in her personal branding gave her business the fuel it needed to take off. Heather Dileepan is a Conversion Copywriter and the Chief Website Wizard behind HD Copywriting. She loves applying big picture strategy and a bit of marketing elbow grease to website projects to help her clients connect more authentically with leads, tighten their sales funnel, and pitch their services with swagger. Join us for our conversation, where we discuss: →What sparked her desire to leave behind a comfortable-on-paper career →Why it’s important to set your own standard for business success →How to overcome your fear of putting yourself out there so that your business can grow →Leverage your unique skill set to differentiate yourself from your peers →The connection between your personal brand and your web copy →Why it’s important for your audience to see themselves in your brand   If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.  If you want to keep the conversation going, head over to www.tiffanyaingle.com/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show.   Connect with Heather Dileepan: www.hdcopywriting.com  www.instagram.com/hdcopywriter  https://hdcopywriting.com/copywriting-resources/    Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity  https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/  https://www.linkedin.com/in/tiffanyaingle/   

“The number one tip for interviewing, in general, is be quiet. The less you talk, the more people will say, and the less material that you give them that can shape their answers.” - Andrea Shah Authenticity is Addictive 007: How to Ace Voice of Customer Interviews Your brand exists in the minds of your customers. So if you want to strengthen your brand and grow your business, you need to get really good at finding out how your customers think about you and how they believe you can improve their lives. In this episode, we’ll hear from Copywriter & Launch Strategist Andrea Shah about how to conduct a Voice of Customer interview that uncovers the stories you need to craft the most powerful messages. Andrea Shah is an expert at writing sales copy that isn’t sales-y, with a focus on personality and storytelling. She loves listening to her clients, figuring out exactly what their voice sounds like, and writing copy that makes them say, “OMG, this sounds like me!” Join us for our conversation, where we discuss: →Why DIY copy templates diminish your brilliant ideas and hinder your ability to connect with the right people →Interviewing your audience is your ticket to discovering what your audience needs and what motivates them to get it, in their own words →A non-intimidating approach to understanding someone’s voice →How to create a safe and comfortable environment for your interviewee so that they will speak freely →The differences between interviewing buyers vs. non-buyers →Why you must develop the skill of showing empathy to be an effective interviewer →How buzzwords compromise the clarity of your messaging →Tips for avoiding interview bias   If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.  If you want to keep the conversation going, head over to www.tiffanyaingle.com/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show.   Connect with Andrea Shah: www.andreashah.com https://twitter.com/andreakshah https://www.instagram.com/_andreashah_/   Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity  https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/  https://www.linkedin.com/in/tiffanyaingle/   

“That’s why clients want to work with us. We’re not focused on meeting an arbitrary quota of blog posts. We’re thinking about, ‘How is this going to impact your business? How do we turn this into an investment?’ That’s what content marketing should be - an investment rather than an expense.” - Tyler Hakes Authenticity is Addictive 006: Establishing a People-First Agency When most freelancers think about creative agencies, they think about low-paying, soul-sucking content mills that use people up and spit them out. But in this episode, I’ll introduce you to someone who is committed to doing things differently.  Tyler Hakes is the Strategy Director and Founder of Optimist, a growth-focused content marketing agency that was built using a unique collective ownership model. Tyler’s desire is to help his team achieve autonomy, mastery, and purpose, an approach that is quickly establishing Optimist as one of the best agencies in the industry. Join us for our conversation, where we discuss: →Tyler’s journey from in house growth marketer to agency owner →Why your brand story is the key to getting buy-in from your team, and how it empowers them to take ownership over their work →How to manage a global team of freelancers without resorting to micromanagement →Why transparency with your team is a good thing, and how to build a stronger business through honesty →The importance of inviting your team to take part in community rather than requiring participation →Expanding your community to include people who are attracted to your work and to create a foundation for future revenue streams →Why helping your competitors be more like you is a potential growth strategy If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.  If you want to keep the conversation going, head over to www.tiffanyaingle.com/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show.   Connect with Tyler Hakes: https://yesoptimist.com www.twitter.com/tylerhakes   Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity  https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/  https://www.linkedin.com/in/tiffanyaingle/ 

“The world of online business can be so rigid and transactional. Gamification can spark more humanness in all of us.” - Marcy Lynn Authenticity is Addictive 005: Building Intentional Relationships with Customers What’s the biggest mistake a business can make with their customers? According to Marcy Lynn, it’s failing to pursue opportunities to build lasting relationships. Treating your customers well at every step in their journey with you is the secret to building deep connections that lead to brand loyalty.  Marcy (she/her) is a Retention Strategist + Copywriter who specializes in retention strategy that’s rooted in relationship building. Through her services, she helps integrity-driven course creators & coaches build intentional relationships with their customers at every touchpoint, leading to greater revenue and impact.  Join us for our conversation, where we discuss: →How an 8 year career as a military communications analyst led to Marcy’s copywriting career →How businesses benefit from building better relationships with their customers →Why asking for consent in your marketing campaigns humanizes your business →The importance of weaving your values into your business and putting the needs of customers first →How to avoid mindless decision making in your marketing strategies →Why your customer service team deserves more credit  →Surprising ways to build intimacy with your customers   If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.  If you want to keep the conversation going, head over to www.tiffanyaingle.com/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Marcy Lynn: www.marcylynn.co https://www.linkedin.com/in/marcyfmoya/ https://www.instagram.com/miss.marcylynn/   Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity  https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/  https://www.linkedin.com/in/tiffanyaingle/ 

If a personal brand is your reputation, building a personal brand is simply being intentional about influencing the conversations people have about you. One of the biggest mistakes you can make when building your personal brand is to present yourself as someone you’re not instead of amplifying your authentic story. In this episode, Anna Rosa Parker teaches us exactly how to build a personal brand that represents your core values. Connect with Anna Rosa Parker: www.annarosaparker.com www.dashofcopy.com

Visibility is critical for your brand. If no one knows who you are and what you do, you won’t be in business for long. The thought of building a platform or sharing someone else’s can intimidate many business owners, but it doesn’t have to be that way. In this episode, Erin Pennings Copywriter & Visibility Strategist shares her best tips for creating a sustainable visibility plan that works for you. www.erinpennings.com www.facebook.com/copysnacks www.instagram.com/copysnacks