“Branding is a representation of what is and how it shows up. But if there’s a huge disconnect, that’s something else.”- Anna Rosa Parker
Designing an Authentic Personal BrandIf a personal brand is your reputation, building a personal brand is simply being intentional about influencing the conversations people have about you. Whether you want to climb the corporate ladder, make it as an actor, get into the university of your choice, or launch a business, your personal brand matters. One of the biggest mistakes you can make when building your personal brand is to present yourself as someone you’re not instead of amplifying your authentic story. In this episode, Anna Rosa Parker teaches us exactly how to build a personal brand that represents your core values.
Anna Rosa Parker is a Viking in Heels. She’s an Icelandic born, NYC based Brand Consultant and Copywriter who offers bespoke retainers to lifestyle clients and entrepreneurs. An experienced actress, she is the co-creator of the Artist Inclusive podcast and community. She is an expert at creating personality infused conversion copy for businesses at the intersections of luxury and sustainability.
Join us for our conversation, where we discuss:
→Anna’s career journey from actress, to luxury goods marketer, to Brand Consultant and Conversion Copywriter
→The lessons she learned from the theatre that make her a strong copywriter and marketer
→What it takes to write effective copy for luxury brands
→What personal branding means for artists and why it’s important to the health of your career
→A straightforward process for discovering and developing your brand voice and telling your story
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