How do you turn your expert knowledge into a successful selling course? Listen in now for online course design tips for authors, influencers, and subject matter experts.In this interview with Matthew Mason of Superb Learning, we discussed: What process does Matthew follow to extract the IP from an expert? What is best, a high-ticket or low-ticket program? What is a cohort-based course? What is the first thing that is needed to leverage your expertise with online courses?Topics discussed:About Matthew Mason:Matthew is the Chief Learning Architect at Superb Learning, a digital learning agency. He is a multi-award-winning learning designer with over 20 years experience designing and developing learning experiences.His focus is on helping people leverage their expertise to create impact through superb learning experiences. He works on building designs that deliver impactful results and allow people to scale their business.Matthew has been recognised as a Certified Learning Professional (CLP) and a Certified Online Learning Facilitator (COLF).Resources Mentioned: Free assessment – What’s your Edupreneur Score? Blue Ocean Mini course Matt’s Course Academy Matt’s Signature Solution Accelerator Online Course Igniter Podcast Design for How People Learn (Voices That Matter) by Julie DirksenConnect with me:- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/- Subscribe to my newsletter: https://anferneec.com/newsletter- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message#authenticinfluence #b2b #podcast--- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message