053: Get Different: 3 Steps to Standing out in a Crowded Market ft. Justin Wise of The Different Company from Authentic Influence

Authentic Influence

Anfernee Chansamooth

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053: Get Different: 3 Steps to Standing out in a Crowded Market ft. Justin Wise of The Different Company

51 minutes Posted Nov 18, 2021 at 8:00 am.

Intro to Justin Wise

How Justin got into marketing

How Justin met Mike

Why do small business owners struggle with marketing?

Why tried and true best practices is the fastest path to being ignored

Why word of mouth is not a reliable lead source

Case studies of people who have gotten wins from following the Get Different system

The DAD framework and the 3 components of any effective marketing campaign

An example of how Justin’s agency did something different to stand out from their competitors

How coaches and consultants can offer something more compelling than free discovery calls

Why case studies are powerful for marketing, and why you need to keep producing them

Why case studies don’t need to be about ridiculous results

Justin’s system for collecting case studies

One resource Justin recommends for all marketers

One thing that Justin does for mental health

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Show notes

Do you want to learn how to create marketing that works and stands out in a crowded market?

Listen to this interview with Justin Wise, Digital of The Different Company, where he’ll share a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing.

Topics discussed:

About Justin Wise:

Justin Wise, Co-Found at The Different Company with Mike Michalowicz, helps driven online entrepreneurs attract attention, secure right-fit clients, and grow profits through constant experimentation.

He lives in Des Moines, Iowa (by choice) with his wife, Kerry, and three children.

Resources Mentioned:

Download the free Get Different Kit

Read the book

Testimonial website

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

- Subscribe to my newsletter: https://anferneec.com/newsletter

- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast #marketing

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