Authentic Influence
Authentic Influence
Anfernee Chansamooth
054: Why Customer-centric marketing is no longer an option ft. Natalie Gullatt of Hubspot
55 minutes Posted Nov 25, 2021 at 6:00 am.
Introducing Natalie Gullatt @ Hubspot
What is customer marketing?
Traditional marketing vs customer marketing
What is inbound marketing?
Why and how Hubspot uses case studies
Why it’s important to do an audit of your products & services
Hubspot’s process for identifying which clients to profile
How to do customer marketing if you’re a small business
How Hubspot promotes their case studies
How to find and hire a great marketer
Natalie’s #1 tip for landing a role at Hubspot
Natalie’s #1 resource for learning customer marketing
Natalie’s tips for growing your network
One project that Natalie’s proud of
The best way to win with customer advocacy
One thing Natalie does for mental health
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55:57
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Show notes
Do you want to learn why customer-centric marketing is no longer an option?
Listen to this interview with Natalie Gullatt of HubSpot, where we’ll discuss:
– Customer marketing strategy with Hubspot’s leading customers
– Developing case studies and distribution
Topics discussed:
About Natalie Gullatt:
Natalie’s an experienced strategic and passionate marketing professional with a focus on marketing strategy, social media marketing, digital marketing and customer marketing.
She’s a marketing manager at HubSpot with team working skills, experience in inbound marketing, marketing strategies, social media marketing strategies and customer advocacy and customer retention initiatives in the B2B space and content management skills.
Resources Mentioned:
Hubspot case studies
Hubspot Academy Courses & Certifications
Get new skills for a digital world
DemandBase
Product Marketing Alliance
LinkedIn
Connect with me: 
Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
Subscribe to my newsletter: https://anferneec.com/newsletter
Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
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