Summary Most advisors treat social media as a broadcast channel, and that is exactly why it is not working for them. In this episode Jim reframes Instagram, Facebook, and LinkedIn as one enormous cocktail party. Your Top 100 is in that room. Your referral partners are in that room. Your competition is in that room, shaking hands and remembering names. If you have decided the room is too loud, too vain, or too far outside your comfort, you have not opted out of the comparison. You have only ...