Summary Most real estate advisors were taught the wrong job. The industry says we sell homes. That framing screwed me up for years, because the product is a home but the work is people. What we actually do is put buyers with sellers and sellers with buyers, and that only happens through relationships. Episode 333 continues our Pillar 3 journey on CRM and relationship management, and this week the focus is the best call you can get in this business, the one where your ideal client finds you f...