Show notes
Meet Erik Hegely, Head of Growth Marketing at Pixel Federation, a mobile gaming developer from Slovakia. Pixel Federation does simulation, puzzle, and RPG mobile app games. Questions Erik Answered in this Episode:How do you go about developing a creative strategy for each of these titles? How do you understand what will motivate a user or what creative will resonate the most for a particular game? What do you do with the information you get from the third-party userbase survey?What makes optimizing the onboarding or game start challenging?How long have you been doing the in-app survey technique and why did you start doing it?Timestamp:6:13 Developing a creative strategy for each game9:37 Learning what motivates a user in a game13:34 The catalyst for utilizing in-app surveys15:10 The importance of consistency in user flowQuotes:(7:25-7:33) “We certainly took it to the next level after running a psychological survey with our user base and understanding really, truly what motivates them to play.”(18:41-18:47) “It makes you work at your game as a service. You don’t just play the game for a while. You play the game for years.”Mentioned in this Episode:Erik Hegely’s LinkedInPixel Federation
