Show notes
Adam Lovallo is co-founder of Grow.co, the MAU Vegas Conference, and Thesis, a conversion rate optimization company. He got his start at growth marketing at Living Social. Questions Adam Lovallo Answered in this Episode:What was the greatest experience you took away in growth marketing and acquisition from Living Social?How much are you curating the topics and speakers at MAU? And, how do you go about balancing the topics?What do you think might change in the next few years as it relates to creatives?Can you tell us about what you do at Thesis? What does conversion rate optimization look like as a business?Do you see the subject of incrementality becoming a bigger focus for us?Timestamp:4:42 Understanding payback periods10:48 On curating MAU’s topics13:48 Why the mobile app industry is hot on creative15:50 Performance creative agencies19:24 What is Thesis20:16 Conversion rate optimization as a business21:52 Pulse on incrementality in the industryQuotes:(13:48) “You see more discussion around creative. That’s a big variable. It’s a big driver. Probably the most important point of leverage these days.”(15:50-16:03) “I think the big trend has started to touch the mobile app ecosystem, but really hasn’t yet, but is full bore in the direct-to-consumer e-commerce ecosystem, is performance creative agencies.”Mentioned in this Episode:Adam Lovallo’s LinkedInGrow.coMAU ConferenceThesis
