Veteran marketers Amy Houck and Brad Einarsen dive deep into HCP-focused social media

AMM Conversation: Season 4 is exploring "Effective Strategies to Engage Healthcare Professionals (HCPs) Via Social and Multimedia," featuring Erin Fitzgerald, Chief Marketing Officer at Sermo; Dr. Amit Phull, Medical Director and Vice President of Strategy & Insights at Doximity; Laura Nardella, Sales Manager at Reddit, and moderator Ryan Burchinow, Director of Social Media at CMI Media Group.

Episode 4 explores HCP gamification with Dr. Eric Gantwerker, a pediatric otolaryngologist and VP, Medical Director at Level Ex where he leads medical and educational strategy, directs CME and product development, and oversees the physician advisory board. Eric has a Masters in Medical Education from Harvard Medical School and specializes in applying emerging technology to medical education.

Season 4 of the podcast is exploring “Effective Strategies for Engaging Healthcare Professionals Via Social and Multimedia.” Today we have a star-studded group of Pharmaceutical marketers knee deep in social and multimedia. Today's panelists are Ryan Billings, Head of US Oncology Digital Marketing and Customer Experience at Glaxo Smith Kline; Angela Horstmann, US Brand Launch Lead for a Lupus candidate within Immunology Biologics at AstraZeneca, and Paul Murasko, Head of Digital Customer Interaction for North America at Ipsen.

TBA

Season Four of AMM Conversation, the official podcast from the Association of Medical Media, explores “Strategies to Engage Healthcare Professionals via Social and Multimedia.”

Today’s episode of AMM Conversation, the official podcast of the Association of Medical Media, concludes Season Three's exploration of the emerging trends in medical media as we race into 2021 and beyond.

Industry veteran James Brady shares insights on medical media's past, present, and future

TOPIC: Pharma Forecast 2021  LENGTH: 25:43 PANELISTS: Paul Kudlow HOST: Jason E. Carris Today’s episode of AMM Conversation, the official podcast of the Association of Medical Media, continues our exploration of the emerging trends in medical media. Our guest today: Paul Kudlow leads strategic vision at TrendMD. Paul is completing his residency in psychiatry at the University of Toronto. He earned his PhD for research that has advanced the fields of bibliometrics, knowledge dissemination, and scholarly communication.   Topical Timestamps: 1:31  Paul says the pandemic has accelerated the underlying trend of HCP marketing moving more and more to digital programs 3:35  Paul says to think of Pharma marketing as a “decade behind” consumer marketing 9:19  Paul explains why swapping HCP lists weekly is potentially damaging to marketing plans 11:23  The number of interactions needed for a physician to take action or change behavior is exponentially larger than the number of interactions needed for consumers 14:04 Measuring prescription lift with digital marketing is an ongoing challenge 17:05  Paul says a number of scholarly publishers continue to struggle with the shift to digital 23:57 Paul expects Pharma will continue shifting its marketing spend to digital formats in the months and years to come Resources: Find additional medical media resources via AMM's Knowledge Exchange Center. Next: Jim Brady looks back on the most significant changes in Pharmaceutical marketing the past decade — and looks ahead to media trends for 2021. The easiest way to know when the next episode drops is to subscribe or follow the podcast.   Contact us:  AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to [email protected]

RJ and Amy provide insights on Pharma's weathering of the pandemic, the emergence of data in HCP marketing, and how eHealthcare Solutions is finding success with native advertising.