TOPIC:  Effective Strategies to Engage Healthcare Professionals (HCPs) Via Social MediaLENGTH: HOST: Jason E. Carris, Association of Medical MediaGUESTS: Amy Houck is the Digital Media Director at Pascale Communications, where she uses her 13 years of digital marketing experience to create targeted paid media plans for healthcare brands with her team. Amy was recently named one of MM&M’s 40-under-40 for her accomplishments in medical marketing. She is an active poet, speaker, and painter that focuses on positive energy.  Brad Einarsen is the VP Social Media at Klick Health where he leads social practice, which creates branded and unbranded life sciences social campaigns across a wide range therapeutic areas. As author of Klick’s POVs on FDA social media guidance documents, Brad works closely with Klick's in-house regulatory experts to help pharma marketers understand how to push the boundaries of what’s possible in social while remaining FDA-compliant. He also publishes the Klick Wire.Topical timestamps:Resources: Find additional medical media resources via AMM's Knowledge Exchange Center.Next:  This concludes Season 4 of the podcast. Keep an eye out this summer for Season 5 of the podcast. The easiest way to know when the next episode drops is to subscribe or follow the podcast.  Contact us: AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to [email protected].