John Garn is founder of ViewCraft, a Graton, CA-based firm that helps organizations, including wineries, become more sustainable. 

With more than 30 years of experience in the field, John had wide-ranging insights on how sustainability should be as much a culture as it is a way of safeguarding the environment. 

We also discussed how best to educate staff and customers on a business’s sustainability strategy, as well as how to market those efforts authentically.

Alignment in Action is the official podcast of Alignment Wine Marketing, a Napa-based firm devoted to addressing the strategic and tactical needs of small- to medium-sized wineries, boutique hotels and independent restaurants.