Our first guest is Ed Feuchuk, General Manager of Farm Collective, a Napa Valley-based consortium that oversees Tank Garage Winery and James Cole Winery. Ed is a marketer who dares to be different, someone who has an acute understanding of his target audiences and an endless reserve of creative strategies to keep them engaged with his brands.

Alignment in Action is the official podcast of Alignment Wine Marketing, a Napa-based firm devoted to addressing the strategic and tactical needs of small- to medium-sized wineries, boutique hotels and independent restaurants.