Do you drink wine that comes in a can? If you do, keep swilling. If you don’t, start with a chilled sparkling rosé from West + Wilder, a Santa Rosa, CA-based brand that needs to be on your radar screen. The founders, Kenny Rochford and Matt Allan, are my guests on Alignment in Action, and we cover such topics as what it was like to get started in cans, how the category has evolved, how they stay competitive now that the big companies have seen the potential, and why you should buy a can or ten if you care about sustainability. Probably the best show yet. Click Play.