In the world of wine, few companies are as value-driven as Clif Family Winery in the Napa Valley. 

Founded by Gary and Kit Erickson, who also created Clif Bar, Clif Family Winery espouses 5 Aspirations that govern not just their culture but how they manage their bottom line. At the heart of the 5 Aspirations is sustainability, a commitment to making sure that the needs of their employees, communities and the planet as a whole are met first, which creates a space for their brands and their business to thrive.

Our guest today is Linzi Gay, General Manager of Clif Family Winery. Linzi and Peter discuss how the 5 Aspirations play out in the life of their business, as well as how wineries seeking to make more of a difference in the world around them can learn from their example.

Alignment in Action is the official podcast of Alignment Wine Marketing, a Napa-based firm devoted to addressing the strategic and tactical needs of small- to medium-sized wineries, boutique hotels and independent restaurants.