<p>Kevin Luther is founder, winemaker and, yes, visionary for Sacramento-based <a href="https://www.voluptuarywine.com/">Voluptuary and Lucid Wines</a>. I met Kevin in 2015 when we were students in the Executive Wine MBA program at Sonoma State University. The cohort never took a formal poll, but if we had to decide who among us would be the most successful wine entrepreneur, it would have been Kevin. Kevin has a restless intelligence, he’s hungry, and he has a lot to teach us about how brands crystallize, how to connect with customers in an inundated world, and how to create engaging content that builds community.</p>
<p>Alignment in Action is the official podcast of <a href="https://www.alignmentwinemarketing.com/">Alignment Wine Marketing</a>, a Napa-based firm devoted to addressing the strategic and tactical needs of small- to medium-sized wineries, boutique hotels and independent restaurants.</p>

Alignment in Action Podcast Episode 2 - Linzi Gay of Clif Family Winery

Alignment in Action is the podcast of Alignment Wine Marketing, a Napa, CA-based firm providing strategic and tactical marketing consulting for small- to medium-sized wineries, boutique hotels and independent restaurants.

Alignment in Action sees Alignment Wine Marketing founder and chief strategist Peter Alig sit down with innovative marketers primarily in the world of wine whose stories need to be told.