The agricultural researcher system is good at creating new ideas, but much less good at making change stick. Pip Job unpacks what’s missing from the adoption equation and why the future of agtech may depend as much on understanding people as building technology.

Building a farm for an uncertain future means questioning some of the assumptions that have driven farming for decades. This episode explores how resilience, electrification, autonomy and diversification could fundamentally reshape the way farms are designed and operated.

Agricultural equipment dealers make money from much more than selling machinery, with parts, service and financing playing a critical role. This Business Model Breakdown explores the dealer model, using Titan Machinery as a case study, and asks how technology could reshape the dealer–farmer relationship. Companies: Titan Machinery • Topics: ag-retail, farm-machinery, business-model, agtech-ecosystem

Sixth-generation farmer and engineer Michael Taylor shares what decades of planting trees have taught his family about agroforestry, and the complex systems at work on a farm. From sheltering livestock to natural capital and biodiversity, he explores why some of agriculture’s most valuable innovations reveal their benefits over time. Topics: agroforestry, natural-capital, biodiversity, climate-risk, agtech-ecosystem

What if crops could tell farmers they were sick before symptoms were visible? In this episode, Gary Schaefer from InnerPlant explains how plant-based sensors could transform crop monitoring, while sharing lessons on farmer adoption, commercializing agtech, and building the right strategic partnerships. Companies: InnerPlant • Topics: ag-data, ai, crops-horticulture, innovation

What does a workwear company have to teach the agtech sector? More than you might think, as Jim Gall explains why the future of agricultural innovation depends on combining technology with authentic storytelling, trusted supply chains and deep customer understanding. Companies: RB Sellars • Topics: marketing-brands, supply-chain, agtech-ecosystem, people-culture

Agronomist and precision agriculture consultant Chad Godsey shares why the future of agtech commercialization depends as much on farmer trust and evidence as it does on breakthrough science. From on-farm trials and hydrogels to startup growth and investment, this episode explores what it really takes for new technologies to achieve widespread adoption in agriculture. Companies: Green Evolution Technologies • Topics: ag-tech-adoption, ag-data, soil-health, farm-economics

Food futurist Mike Lee explores why the future of food may depend less on sustainability messaging and more on creating products that are tastier, healthier, and more desirable for consumers. From soil health to AI, this episode examines how agtech and food innovation can drive change by aligning environmental outcomes with what people actually want to eat. Companies: Chobani, Alpha Food Labs, Bionutrient Food Association, Edacious • Topics: food-consumer, soil-health, food-systems, innovation

Nic Kentish shares the hard-earned lessons from decades in farming, from succession and debt to soil health and regenerative agriculture. The conversation explores why profitable farming depends on understanding whole systems and why technology only works when it genuinely helps farmers make better decisions. Companies: RCS • Topics: soil-health, farm-economics, regen-ag, crops-horticulture

This episode explores how Daniel Carson is turning dairy’s bobby calf problem into a new “young beef” production model aligned with global demand for lean protein. It examines the system-level barriers, from processing infrastructure to incentives, that must shift for this opportunity to scale. Companies: Miti • Topics: livestock-dairy, meat-protein, supply-chain, innovation