Agricultural equipment dealers make money from much more than selling machinery, with parts, service and financing playing a critical role. This Business Model Breakdown explores the dealer model, using Titan Machinery as a case study, and asks how technology could reshape the dealer–farmer relationship.

Companies: Titan Machinery • Topics: ag-retail, farm-machinery, business-model, agtech-ecosystem

Can you build a farm for an uncertain future? With Simon Wallwork

We tell the stories of innovators at the intersection of agriculture and technology to answer the question: what really is agtech and why should you care?