] Introduce Natasha Parvey[4:20] Grew up in an extremely small farming communityLearned to have fun, work hard, and be a leader at an early age[9:30] Keep it local Columbia County-Columbia Country is a huge commuter county where roughly 75% of people do not work in the county-Keep it local Columbia County wanted to keep everyone on one page-The Ford Foundation helped as well. [12:45] Created a directory for all of the businesses in Columbia County-This helps to advertise businesses for free-Try to keep money in Columbia County [14:00] What are businesses feeling during the Covid-19 pandemic-Some are ready to open and some are still trying to figure everything out. [15:40] What are some simple ways that business can reach out to customers in this time? -SBA, Chamber of Commerce, and social media are some great ways.-Create a niche. Do not be a broad business.-Wear a name tag when you are out and about. -Metal or wood business cards.-Get your car wrapped[22:00] Natasha talks about not bad talking competition-Stand out differently-Never quit[23:50] What were the biggest failures with keep it local cc?-Needed to create a good marketing campaign and get everyone on the same page. Both business owners and patrons. -Also needed to get away from talking to people in a scripted way and become “one of them.”[25:11] Sales scripts are not the way to go-You need to know the script to break the script-Conversational tone is the best way to win over your potential customers[29:40] What could businesses do differently to succeed. -They need to work on their business and not in their business as much. -Need to connect with others in the industry-What makes you different? [31:30] How do keep a positive mindset? -Conference calls? -Connect with each other-Podcasts[34:00] Building relationships-Adding value to the community is essential-Thank you cards crush!-What can you do for your customer.-How can you solve as many problems for them as possible. [40:00] Working on your business instead of in it-There is so much to the business-Need to be able to sit back and analyze the business as a whole-Need to plan ahead-Leave the day to day transactions to someone else-Must be the visionary for your business[49:20] What skills do you wish you had when you were starting out? -More confidence-Starting toastmasters sooner-Public speaking in general-Wake up with an attitude of gratitude-It’s ok to restart Social Links-------------------------*Where Can You Find Us? *Website: www.againstallaverage.comYoutube: https://www.youtube.com/channel/UCuMcGqduDz9E2mBU5TiH36AFacebook: fb.me/AgainstAllAverageInstagram: (https://instagram.com/againstallaverage