Join Dawn and me as we dive into the fascinating world of intergenerational communication! Discover the secrets to bridging the gap between generations and adapting your internal marketing approach. Dawn Wagenaar is an unsung hero of professional services marketing. She has dedicated more than 25 years to branding strategy inside firms and as a consultant and owner of Ingenuity Marketing Group, LLC. You won’t see her on a top 100 list, but that’s because she’s never stepped into the spotlight…until now. With multiple generations employed by and leading A/E/C firms, Dawn is bringing context from her many years in marketing to speak about the cultural shifts that will help some firms grow and cause others to fall behind. Immediate feedback and real-time training, flattened decision making, clear career tracks and firm ambassadors are just some of the opportunities for A/E/C firms right now. As a consultant, Dawn is excited to help guide professionals through this new era of brand positioning. Links: www.ingenuitymarketing.com https://www.linkedin.com/in/ingeniusbosslady/ blog post: https://ingenuitymarketing.com/how-to-communicate-to-five-different-generations-in-your-firm/

Cover Letters are the first impression your client will have of your proposal, so you'd be wise to make it a good one! In this episode I cover a few things to avoid in cover letter writing and more importantly, what a good cover letter should contain. A common misconception is that the cover letter should focus on you, the consultant. In reality, it should be all about your client, who is the hero of this project. They are investing their valuable time, money, and resources, and the cover letter is an opportunity to recognize their proactive approach in tackling the problem or their solutions-driven mindset in ensuring project success. Listen in to hear how I approach drafting my cover letters!

What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process. Deirdre Booth is the owner of TankGirl Marketing and lives by the motto Strategy First. She is always thinking about the bigger picture and how we can move goals down the battlefield to the win. She is intimately involved in every project, lending her 23 years of AEC marketing experience across the nation. LinkedIn: https://www.linkedin.com/in/deirdrebooth/ Website: https://tankgirlmarketing.com/

Have you ever wondered what marketing analytics are and which ones you should be paying attention to? Well wonder no more! On this episode Christina Inge walks us through the latest marketing trends and breaks down a few pillars of marketing analytics we should all know about. Christina Inge, MS, is a leader in digital infrastructure and outreach. As the founder of Thoughtlight, a Boston-based digital media agency, she empowers marketers to utilize digital media to serve communities, causes, and businesses. Christina is actively involved in the Boston start-up sphere and has won the Fussa Award for Teaching Excellence at Harvard Division of Continuing Education. Thoughtlight Website: https://thoughtlight.net/

Get ready to up your content game as Danielle and I share the must-know tips on using AI. We'll also point out some common content traps to avoid along the way. Don't miss out on our view of where AI can fit in an AEC Marketer's toolbox! Known for her relatability and humor, Danielle Gray challenges her audience to reconnect with what make them human. As a keynote speaker and host, she fuses vulnerability with applicable tactics that makes a lasting impression on her audience. Her goal is to empower each person to not just be a better businessperson, but to also be a better human. Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor’s in Marketing and MBA from the institution. She is the owner of DG Marketing and currently resides in Atlanta, Georgia with her partner and three dogs. She also serves as CEO of the CBD company, Unoia that sells human and pet CBD products. Links: Danielle's website: https://www.daniellegraymba.com/ How to Accelerate Your Content Development Process with AI Tools Webinar: https://danielle-gray.mykajabi.com/offers/bFwaQe7g/checkout LinkedIn: https://www.linkedin.com/in/daniellegraymba/

On this very special episode, Kathryn and I dig into what corporate allyship to the queer community actually looks like beyond a rainbow logo. As a world-record-holding strongwoman, personal growth expert Kathryn Bennett is a 40 under 40 award winner, celebrated speaker and advocate for developing mental toughness. With a background in change management and Lean Six Sigma process improvement, Kathryn's professional career spans industries including tech, healthcare, and engineering/construction. Kathryn used the mental fortitude and tenacity they learned in the gym to more than quintuple their income in a five-year span, working from an entry-level process improvement role into a director position. Kathryn is a Certified Professional Services Marketer and is nationally ranked as a strongwoman competitor. They are passionate about helping their clients develop the mental tenacity and internal strength they need to succeed, no matter the adversity they're facing. Links: Kathryn's LinkedIn: https://www.linkedin.com/in/kathrynbennettwrites/ War Maiden Fitness: https://www.warmaidenfitness.com/ (you can also order her book Productive Pain here) No Really, Everything's Fine Podcast: https://www.linkedin.com/company/nrefpodcast/ PIE Community: https://proposal-industry-experts.tribeplatform.com/

Hey Marketeers! This week it's just me on the pod talking about how to effectively map your client's organization and how to use that information to inform strategy, win themes, and other marketing materials. I hope you enjoy!

This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy! Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign. Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign. About Jon: As Senior Vice President of Water Markets & Strategy for Kiewit, Jon is responsible for Kiewit’s growth in the Water sector. Presently revenues are more than $1B annually with expectations to achieve $3B by 2025. In this role, he leads a team of business development professionals, as well as marketing and proposal professionals that translate Kiewit engineering and construction capabilities into solutions that address client needs around water infrastructure. Jon's email: [email protected] Jon's LinkedIn: https://www.linkedin.com/in/jon-gribble-9923228/

Join Melinda on a journey of curiosity and determination as she tells her career story in this episode. From her beginnings at an PR agency to her success as the founder of Studio PR, Melinda shares her insights on becoming an entrepreneur. She emphasizes that anyone can cultivate an entrepreneurial spirit in their workplace, no matter their role or title. Discover how Melinda's willingness to learn about business and marketing has been the key to her success. Melinda Hepp is the founder of Studio PR, a professional services PR and communications agency based in the San Francisco Bay Area. She leads a team of five professionals to create and direct campaigns that help her clients achieve market-leading positions. She is very passionate about advancing the marketing profession in AEC and particularly advocating for women and the challenges we face in the workforce. She also loves to share her entrepreneurial journey and advice with others. Links: Melinda’s LinkedIn profile: https://www.linkedin.com/in/melindahepp/ Studio PR company website: www.studiopr.com Studio PR social media pages: LinkedIn: https://www.linkedin.com/company/yourstudiopr/ Instagram: https://www.instagram.com/_studiopr_/ Facebook: https://www.facebook.com/studioprcomm/

Getting the perfect shot takes expertise, trust, and vulnerability. In this episode, Tyler and I dive into the wonderful world of visual storytelling and the impact a good team fit can have on a great photo. Tyler Chartier is a Commercial photographer/director/videographer by day + father by night. For work, Tyler shoots architecture and people for local, national and international companies – and he shoots almost anything for fun. Combining a passion for the process of photography and his intense fascination with marketing, Tyler helps his clients tell stories to create strong connections with their people. When he’s not telling stories with his camera, Tyler spends as much time as he can with his wife and two boys. Together they love Bananagrams, backpacking, Mario Kart and making music. Website: https://tylerchartier.com/