In this episode I'm joined by digital marketing consultant Daniela Furtado, founder of Findable Digital Marketing, to discuss how AEC firms can get discovered online. We cover the shift from traditional SEO to "GEO" (generative engine optimization) for AI tools like ChatGPT and Claude. We also chat about cross-border marketing strategy, budget prioritization, and go off a slight little tangent about MySpace's potential relaunch and whether AEC firms have any place on it.

About Daniela

Daniela Furtado — Digital marketing consultant, speaker, and writer specializing in architecture, engineering, and construction (AEC). Founder of Findable Digital Marketing, based in Toronto, Canada. Publishes a biweekly email newsletter on digital marketing for the AEC industry.

Where to Find Daniela:

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<li> Agency: Findable Digital Marketing (<a href="https://www.findabledigitalmarketing.com/" rel="nofollow noopener">website</a> and social channels)</li>
<li> Newsletter: Biweekly, ~300 words, published every other Thursday</li>
<li> LinkedIn: <a href="https://www.linkedin.com/in/daniela-pimentel-furtado/" rel="nofollow noopener">https://www.linkedin.com/in/daniela-pimentel-furtado/</a></li>
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This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.