Adventures in PRAD
Adventures in PRAD
DePaul Students
Keep your finger on the pulse of what matters to GenZ. We are DePaul University PR and Advertising students. Join us as we talk with industry leaders about the latest trends in creativity, media and brand activation.
Leadership in Sports: Building Today for a Better Tomorrow
In this episode Joshua Yeo explores the dynamic and transformative role of leadership in the world of sports. Join him as he delves into inspiring stories, expert insights, and practical strategies from some of DePaul's brilliant leaders. In this episode, we are honored to host two remarkable guests, DeWayne Peevy and Dr. Stephanie Baugh. DeWayne Peevy, current Vice President & Director of Athletics brings a wealth of experience from his illustrious career in collegiate athletics. Dr. Stephanie Baugh, a distinguished sports psychologist and DEI professional, provides invaluable insights into the psychological aspects of leadership in sports. Her expertise in mental performance, team dynamics, and athlete well-being offers a comprehensive understanding of how leaders can foster a culture of excellence and resilience. Tune in to gain actionable takeaways and be inspired by stories of leadership that are shaping the future of sports.
Sep 16, 2024
36 min
Chicago's Biggest Picnic: Savoring Taste of Chicago's Tradition
From deep-dish pizza and Chicago-style hot dogs to hidden neighborhood gems, join Alyssa Smith and Alexia Galinsky in this mouthwatering episode as they dive into the heart of one of the Windy City's most beloved summer traditions: the Taste of Chicago. We’ll explore the festival's rich history, from its humble beginnings in 1980 to its evolution into a must-visit event for food lovers. Hear from our special guest, Neal Heitz, the Director of Event Production in the Chicago Department of Cultural Affairs & Special Events & Special Events Management Adjunct Professor at DePaul University. Grab a plate, sit back, and discover the stories behind the flavors and the passion that brings Chicago’s biggest picnic to life.
Aug 15, 2024
40 min
An Insiders Look at the YMCA's "For a Better Us" Campaign
Join Amber Fitzgerald and Bennet Baud as they interview Kevin Deitz, the former Senior Public Relations Manager at the YMCA, about the impactful "For a Better Us" campaign launched in 2017. Amidst significant national events like the Las Vegas Strip Shooting and Hurricane Irma, Kevin shares insights on how the Y MCA fostered community and unity through this campaign. Discover the strategies behind their advertising efforts, the role of celebrity involvement, and the impressive achievements, including 24 million impressions. This episode is essential listening for anyone interested in public relations, advertising, and community-driven initiatives.
Jul 15, 2024
33 min
Hot Dogs, TikTok, AI, Oh My!
In this episode of Adventures in PRAD, Tessa Hruska, Vahan Vanderpoel, and Cassie Limberakis are interviewing Jonah Fialkow (@JewishJonah). They discuss his start-up company, Bracketology TV - Think Reality TV Fantasy. Jonah also being a content creator, they discuss the impact it’s had on his career. Tik Tok’s recent controversies regarding its possible abolition in the United States. This podcast is a thorough examination of what is needed in order to succeed in the fast-paced environment of a social media based business.
Jun 15, 2024
30 min
Influencer Marketing: Risks and Rewards
With the prevalence of brands using influencers to promote their products through social media, students Madeline Bieniarz, Ky Hayes, and Mari Vasquez set out to better understand the risks and rewards of engaging brand ambassadors. Don’t miss this episode as Magdalene Halikias, Account Executive of The Current Agency, a TikTok-focused marketing agency, and DePaul Alum, offers insight on how to be successful with influencers and social media, including a new twist on the traditional 80/20 rule and a take on how GenZ feels about influencer marketing. 
May 17, 2024
29 min
Climbing the Charts: Social Media and the Music Industry
Social Media has proven to have major effects on the changing landscape of the music industry. DePaul Student hosts Gaby Dupont and Jim Slife talk with Jaime Black, former radio producer and host of Chicago's longest running music podcast, Dynasty Podcasts. They discuss his inspiring career path, Tiktok's effect on music, the state of the music industry today, and what is to come. 
Jan 22, 2024
27 min
La Representacion
Film today continues to lack representation of Latine people. Tune in to this episode of Adventures In PRAD produced by students Victoria Gomez Meza and Emmaeilin Salgado-Diaz featuring an enlightening interview with Angel Perez, executive assistant at Amblin Productions, owned by Steven Spielberg. During the interview, they talked with Angel about the process that led him to his career and then discussed the factors that continue to limit Latine representation in the American film industry. They discuss what needs to be done to gain momentum in representation throughout the industry. Don't miss this episode if you want to understand what we can do to gain representation in films and what someone in the major can expect in the American film industry. After the interview, college students will offer the GenZ perspective.
Nov 1, 2023
57 min
Finding Your Way
Entering the Creative Advertising world can be hard and confusing as young creatives try to find their way. Join PRAD students Liam Maves and Noah Larmore as they uncover the story of how Kat Ashenden, an Art Director at Havas Chicago, made it into the industry and any advice she has for young creatives to use in their journeys. Taking the time to brush on the ever-changing nature of the Ad landscape specifically within the topics of AI and diversity. Lastly, Noah and Liam stop to reflect on the interview along with their struggles and successes so far in tryingto break into the creative professional world.
Oct 5, 2023
40 min
Fans of Fans: DePaul Athletics and it’s Climb Back to the Top
DePaul University Athletics is in the process of creating a championship culture inLincoln Park. One of the most challenging aspects of this? Getting the fans back. JoinDePaul Public Relations and Advertising graduate students, Ashley Gimbel and CeciliaLogan as they speak with Taylor Stapleton, Executive Associate Athletics Director forRevenue Generation and Strategic Initiatives at DePaul Athletics. Taylor takes a deepdive into what the Blue Demons are doing and what’s in store as they take over the city in the years to come.
Sep 6, 2023
38 min
The Art of Content Creation: Insights from a Creator
Ever wondered what it’s like to be a content creator? Join Julia Schuurman and Kristin Rzepecki as they explore the world of digital creation in this behind-the-scenes look at the rise of influencers and content creators. In this episode, special guest Harry Settel–also known as Lil Sasquatch–discusses his personal journey to becoming a professional content creator with now over a million followers on social media.
Jun 5, 2023
29 min
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