Join Amber Fitzgerald and Bennet Baud as they interview Kevin Deitz, the former Senior Public Relations Manager at the YMCA, about the impactful "For a Better Us" campaign launched in 2017. Amidst significant national

events like the Las Vegas Strip Shooting and Hurricane Irma, Kevin shares insights on how the Y MCA fostered community and unity through this campaign. Discover the strategies behind their advertising efforts, the role of celebrity involvement, and the impressive achievements, including 24 million impressions. This episode is essential listening for anyone interested in public relations, advertising, and community-driven initiatives.