Account-Based Marketing
Account-Based Marketing
Momentum, the B2B Consultancy
Ep.10 FireEye: The role of tech in ABM programs
39 minutes Posted Mar 24, 2020 at 4:18 pm.
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Show notes

In this episode we're joined by Marlowe Fenne, Head of ABM at FireEye and former account-based marketing leader at Cisco, to navigate through the martech stack and look at how successful programs are applying tech to ABM.