How can retailers protect trust when imposters are getting harder to spot?Online impersonation is no longer a fringe fraud issue—it’s a growing threat to customer confidence, brand equity, and the digital shopping experience. As copycat sites become more sophisticated, even savvy shoppers struggle to tell what’s real.In this episode, we explore how retailers can strengthen trust signals, close authenticity gaps, and protect customers across every touchpoint—before impersonation erodes loyalty and long term value. The stakes are rising, and trust is becoming a true competitive differentiator.Stay vigilant—and get ahead of the next wave of digital deception by tuning in today!