Done well, dynamic pricing can sharpen competitiveness and protect margins. Done poorly, it can erode confidence just as quickly.As pricing becomes more fluid and data driven, retailers face growing pressure to respond in real time to shifting demand, inventory signals, and market volatility. But dynamic pricing isn’t just about moving fast—it’s about getting the data, governance, and customer experience right.In this episode, we unpack what separates effective dynamic pricing from costly missteps, including the signals that matter most, the role of AI, and the data foundations retailers must have in place before rolling it out.Ready to get smarter about pricing—and more disciplined about how you deploy it? Tune in today!