4rd Marketing - The Digital Marketing Podcast Designed To Move Your Business Forward

Last week we answered "How Much Does Digital Marketing Cost?" and uncovered that there are a ton of questions about Digital Marketing, like "What is Digital Marketing anyway?"   In this episode, we cover the most common questions around the sometimes nebulas term of Digital Marketing.   We'll answer what a digital marketing campaign is, what types of careers are in Digital Marketing and why it's important to your future as a business owner! The podcast covers these questions in a bit more detail but here are the basics of the answers. What is Digital Marketing? The short version?  Marketing done digitally.  Although most professional digital marketers hate the term, you could call Digital marketing, online marketing or internet marketing.   It includes many disciplines such as SEO, PPC and Social Media Marketing. Show Notes: https://4rdmarketing.com/what-is-digital-marketing-and-other-digital-marketing-faqs/

One of the most common questions I get is "How much does digital marketing cost?"  Usually, my answer is "It depends."  However, I think that is a LAME answer so I try to go into details that hopefully help you not only evaluate digital marketing proposals but actually gauge if you're ready to hire one.   We cover not only what it costs but what's involved in different aspects as well as potential money savers opportunities. Before I can answer your question I really need to know more about your business.   I typically ask questions like: What's your core business?  - Sometimes (ok most times) businesses have their own set of vocabulary and niche that they are a part of. What's the goal?  AKA Why do you need to hire me?   SEO (Search Engine Optimization) is great for traffic, but what's the purpose of that traffic?  To generate leads? What are you doing currently that's working? What's your situation?  Are you new, ready to grow?

In one of our first ever episodes, we covered Site Architecture and why it's important to understand the fundamentals of SEO.   Today we go a bit deeper but not too technical.  Today we're going to talk about 7 applicable SEO Site Architecture tactics that can help you rank faster.  In addition, I give away my content strategy secret that helps content I create gain momentum! I really want you to listen to the podcast this week, there is a nugget there.   After some time has passed OR I get enough emails/comments I'll come back here and update the notes.   Here are the topics about what we're covering. 3 Clicks Web Design Siloing And Intentional Categorization Pagination - Do it right for the bots and get it better for humans Don't Call It A Comeback.... Sitemaps - Thanks to Sam Torres. Secret Content Strategy Use Breadcrumbs Consider Reducing Unnecessary Links

A little return to our roots of giving you digital marketing tactics that you can use today.   We cover 3 Simple Ways to Increase Your Traffic From Search Engines with completely free tools that you should be using already! This is a full episode but I've tried to make it very applicable, so let's dive in! Show Notes: https://4rdmarketing.com/3-simple-ways-to-increase-your-website-traffic/

You should be using Instagram, but have you ever wondered how it works.?  SEO is basically just making content that is optimized for search engines.  Instagram is a search engine for photos (not really, but kinda). If you understand how it works, you can get an idea of to craft your content. Recently in a tech crunch interview Instagram revealed how their feed system actually works.  As you might guess it's a bit of machine learning with a lot of weight based on how you interact with the content.  If you watch more videos, then you'll see more videos, for example.   They revealed 6 key categories that are used as metrics. https://4rdmarketing.com/6-keys-to-how-to-dominate-instagram-feeds/

I have to admit I overlooked Pinterest because of demographics. Just thought it was a site for women who like scrapbooking. BOY was I wrong!   Like  Instagram, Pinterest is massively popular and has some surprising stats that make it a must add if you want traffic to your website.   Check out our 9 Keys To Generating Massive Traffic With Pinterest! 

 We covered how to generate leads with LinkedIn before and literally 2 weeks later they made changes.    These changes don't make the tactics we discussed any less relevant but they will require you to update your linkedin profile.  Spoiler Alert! That's one of the tips! Updating your profile sends out a "signal" to your contacts and you should do it often. You'll have to listen to get the other 8 tips!  9 Tips To Generate Leads W/ LinkedIn's New Changes

2018 Marks the first year that we've become a Mobile majority world.  We cover this and 11 other 2018 changes in Technology and marketing.   From Governmental changes that affect the economy to the Voice search.   The advancements are moving faster and faster and while businesses don't have to experts on all of these changes, they need to be aware to navigate the next 5 years.

Every year, Facebook hosts a conference called F8 where they cover all the cool stuff that they are working.   This year's F8 conference was loaded with some oddities as well as some vision of where they were going.  I try to cover the highlights of conference with the 11 updates but 3 of them are key for small businesses to pay attention to.  See show notes at 4rd Marketing.

We've been covering different ways to grow your business but haven't talked about one of the best social networks on the interwebs.  That's Instagram.  Today we're going to talk about 5 Key strategies you can use today to grow your follower list and generate more traffic.