In contrast, if the salesperson owns the marketing system, he or she can leverage ownership for many, many years and control how fast or slow the business grows. So what does it mean “to own a marketing system?” 

Owning a marketing system means the salesperson does not pay continuous high marketing expenses to add new clients.

The salesperson can leverage marketing ownership privileges in several ways. 1) the owner can hire new people and use their own system to get new people up to good performance. 2) the owner can modify the marketing system he or she owns to meet new consumer needs or demands. 3) the owner can sell the business to a new owner, transferring the marketing system along with the book of business.