We are excited to produce this episode about CPAs and my company working together to support small business owners.

• The easiest thing to do is what CPAs and 321 are already doing. It’s easier to just do the work along side CPAs and help small business owners.
• The hardest thing to do is to produce this episode and describe the background of why small business owners greatly benefit from working CPAs and my company.

As a former club DJ, I would like to start with an interesting anecdote, an example why selling hasn’t really changed even though social media and digital marketing claim to be the best methods to grow businesses.

Think about this for a moment with regard to how sales gurus tell business owners and salespeople to use gimmicks and slick marketing strategies.