From Data to Dollars: How Data-Backed Marketing Strategies Are Driving 2X ROI with Chelsya Ernina from Beauty and the Brand

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From Data to Dollars: How Data-Backed Marketing Strategies Are Driving 2X ROI with Chelsya Ernina

1 hour 9 minutes Posted Dec 31, 2024 at 11:00 am.

The Ceiling Nobody Talks About00:01:11 - A Warm Welcome + Meet Chelsya Ernina00:02:25 - From Pre-Med Dreams to Marketing Realities00:03:31 - Small Teams, Big Impact: The Underdog Advantage00:05:54 - Lessons from Giants: JCPenney, AARP & More00:07:28 - The Truth About Data (It’s Not What You Think)00:10:21 - Beyond the Sale: Building Real Relationships00:17:29 - Creativity vs. Data: The Balancing Act00:19:47 - Emails Aren’t Dead (You’re Just Using Them Wrong)00:30:44 - Bootstrapping Realities: Scaling Without Burnout00:39:04 - Ads That Actually Work: A Behind-the-Scenes Look00:41:15 - Website Secrets That Double Conversions00:43:01 - The Email Automations You’re Probably Ignoring00:45:06 - The Paid Ads Playbook for Beginners00:50:14 - AI Tools That Will Change Your Marketing Game00:53:18 - If I Launched a Beauty Brand Today…00:56:38 - Mindset Shifts That Separate Winners from Quitters01:05:12 - Parting Words: One Hour, One Focus, One Step ForwardLinks and Resources5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramChelsya ErninaChelsya on YouTubeChelsya on InstagramSeven Figure Diaries™ PodcastThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!Mentioned in this episode:5 Days to Growing Your Iconic Beauty Brand Challenge

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Aggie sits down with Chelsya Ernina, founder of Cheya Media, to talk about relationship-based marketing and how major brands like JCPenney and AARP achieve big results with small teams. They discuss the importance of data-backed strategies, the value of customer research, and how authentic, intentional marketing can drive both sales and brand loyalty. Chelsya shares ways to balance creativity with data, why relationship-building is the secret sauce for long-term success, and how even the smallest founders can implement big-brand strategies to scale their businesses.Chapters00:00:00 - The Ceiling Nobody Talks About00:01:11 - A Warm Welcome + Meet Chelsya Ernina00:02:25 - From Pre-Med Dreams to Marketing Realities00:03:31 - Small Teams, Big Impact: The Underdog Advantage00:05:54 - Lessons from Giants: JCPenney, AARP & More00:07:28 - The Truth About Data (It’s Not What You Think)00:10:21 - Beyond the Sale: Building Real Relationships00:17:29 - Creativity vs. Data: The Balancing Act00:19:47 - Emails Aren’t Dead (You’re Just Using Them Wrong)00:30:44 - Bootstrapping Realities: Scaling Without Burnout00:39:04 - Ads That Actually Work: A Behind-the-Scenes Look00:41:15 - Website Secrets That Double Conversions00:43:01 - The Email Automations You’re Probably Ignoring00:45:06 - The Paid Ads Playbook for Beginners00:50:14 - AI Tools That Will Change Your Marketing Game00:53:18 - If I Launched a Beauty Brand Today…00:56:38 - Mindset Shifts That Separate Winners from Quitters01:05:12 - Parting Words: One Hour, One Focus, One Step ForwardLinks and Resources5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramChelsya ErninaChelsya on YouTubeChelsya on InstagramSeven Figure Diaries™ PodcastThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!Mentioned in this episode:5 Days to Growing Your Iconic Beauty Brand Challenge

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