Show notes
Aggie has a conversation with Keemia Kaboli, a seasoned content strategist and creative advisor in the luxury beauty and wellness space. Together, they discuss the most common mistakes indie beauty brands make when it comes to marketing, website optimization, and content strategy. Keemia shares knowledge about why staying agile, embracing risk, and having a clear brand focus are non-negotiables for success. They also talk about the power of bundles, the importance of clarity in website design, and how brands can use AI without losing their authenticity. If you are a beauty founder looking to maximize your growth and stand out in a crowded market, tune in!Chapters00:00:00 – The Warm Hello: Where It All Begins00:02:17 – Mistakes Founders Keep Making (and How to Fix Them)00:03:43 – Instagram Archaic? TikTok Trending? Let’s Discuss.00:06:53 – AI or Bye-Bye? How to Stay Authentic in a Digital World00:10:59 – Your Website: The Silent Salesperson You Might Be Ignoring00:14:34 – Amazon: Indie Brand Savior or Siphon?00:15:32 – Clicks, Conversions & Cash: The Science of Selling More00:19:27 – Are Trends Your Friend—or Your Undoing?00:24:26 – Do You Have to Show Your Face? Founder Visibility Decoded00:29:46 – Brands We’re Obsessing Over (and Why They’re Winning)00:33:20 – The Secret Sauce: How Smart Partnerships Build Big Brands00:34:21 – Your Superpower: Finding—and Owning—Your Zone of Genius00:36:05 – Copywriting That Converts: Small Words, Big Impact00:39:24 – Product Crushes: The Ones We Buy Again and Again00:47:05 – Why the Products We Love Actually Work00:53:18 – Authenticity Is Everything: Why Consumers Can Smell Fake00:56:00 – The Wrap-Up: One Final Gem Before You GoLinks and ResourcesKeemia on LinkedInKeemia on InstagramAggie on LinkedInAB Creative Aggie on InstagramThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
