Show notes
Aggie welcomes Dr. Ebru Karpuzoglu, immunologist, cosmetic chemist, and founder of AveSeena. Together, they discuss the connection between immunology and skincare, breaking down how inflammation, hormones, and stress impact skin health—and what beauty brand founders need to know to create truly effective products. From debunking the myth of instant results to exploring the science behind sensitive skin solutions, Dr. Ebru shares her knowledge and journey, offering insights for founders looking to build smarter, science-backed brands.Chapters:00:00:00 – Fear-mongering vs. science: where do you stand00:01:06 – From cancer care to skincare: meet Dr. Ebru Karpuzoglu00:02:07 – The problem that sparked a skincare revolution00:04:23 – Your skin isn’t a wall, it’s an immune organ00:12:45 – Hormones, menopause, and the skin you’re in00:21:43 – Big beauty vs. indie founders: who moves faster00:35:15 – MoCRA: the skincare industry’s new playbook00:36:27 – Is the industry ready for MoCRA’s next chapter00:37:34 – The global skincare standards showdown00:38:24 – Safety isn’t optional: why testing matters00:39:35 – Your MoCRA compliance crash course00:42:46 – Home labs vs. compliance: can you keep up00:43:55 – GMP decoded: the safety playbook for founders00:47:55 – Critics, praise, and the truth about validation00:57:16 – The clean beauty myth: what they’re not telling you01:05:16 – Skincare simplified: the final takeawaysLinks and Resources:5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramDr. Ebru Karpuzoglu on LinkedInDr. Ebru Karpuzoglu on InstagramAveSeenaChicScienceThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!Mentioned in this episode:5 Days to Growing Your Iconic Beauty Brand Challenge
